Privacy policy
Last updated: August 27, 2026
At Velvet & Vine, your trust matters to us. That includes not only the care we put into the pieces we choose and the orders we send, but also how we handle your personal information.
Velvet & Vine operates this website and online store, including the information, content, features, tools, products, and services available through it (collectively, the "Services"). Our store is powered by Shopify, which provides the ecommerce platform that allows us to offer these Services to you.
This Privacy Policy explains how Velvet & Vine collects, uses, and shares your personal information when you visit our website, shop with us, make a purchase or return, create an account, sign up for communications, or otherwise interact with Velvet & Vine.
If there is a conflict between our Terms of Service and this Privacy Policy regarding the collection, processing, or disclosure of your personal information, this Privacy Policy will control.
Please read this Privacy Policy carefully. By accessing or using our Services, you acknowledge that you have read and understand the practices described below.
PERSONAL INFORMATION WE COLLECT OR PROCESS
When we use the term "personal information," we mean information that identifies you or can reasonably be linked to you.
Personal information does not include information that has been collected anonymously or de-identified so that it cannot reasonably be associated with you.
Depending on how you interact with Velvet & Vine, where you live, and what is permitted or required by applicable law, we may collect or process the following types of personal information:
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Contact information, such as your name, email address, telephone number, billing address, and shipping address.
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Payment and financial information, such as payment method, payment confirmation, transaction details, and payment information necessary to complete your purchase. Payment processing is handled through Shopify and/or its payment providers.
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Account information, such as your username, password, preferences, settings, and other information associated with a customer account.
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Shopping and transaction information, including products you view, add to your cart or wishlist, purchase, return, exchange, or cancel, as well as information about previous transactions.
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Communications with us, including information you provide when you email us, submit a form, request a return, ask a question, leave a review, or otherwise communicate with Velvet & Vine.
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Device and technical information, including information about your browser, device, network connection, IP address, and similar identifiers.
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Website usage information, including information about how and when you access, browse, and interact with our website and Services.
HOW WE COLLECT PERSONAL INFORMATION
We may collect personal information from several sources, including:
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Directly from you, such as when you place an order, create an account, sign up for email or text communications, submit a return request, contact us, or otherwise provide information to us.
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Automatically when you use our website, including through cookies and similar technologies.
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From Shopify and our service providers, when they provide technology, payment processing, shipping, analytics, marketing, or other services on our behalf.
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From business, advertising, or marketing partners and other third parties, where permitted by applicable law.
HOW WE USE YOUR PERSONAL INFORMATION
We use personal information to operate Velvet & Vine and provide you with the shopping experience you expect from us.
Depending on how you interact with our Services, we may use your information for the following purposes:
Providing and Improving Our Services
We may use your personal information to:
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Process and fulfill your orders
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Process payments
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Arrange shipping and delivery
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Provide order and shipping updates
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Process returns, refunds, and other transactions
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Create and manage customer accounts
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Remember preferences or items you may be interested in
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Provide product recommendations or personalize your shopping experience
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Allow customers to submit reviews or interact with certain website features
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Maintain, improve, and better understand how customers use our website and Services
Communicating With You
We use your information to communicate with you about your orders, returns, account, questions, or other interactions with Velvet & Vine.
We may also use your information to provide customer service and respond when you contact us.
Marketing and Advertising
If you choose to receive marketing communications, or where otherwise permitted by law, we may use your personal information to send you information about:
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New arrivals and collections
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Product launches
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Promotions and special offers
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Velvet & Vine news and updates
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Other products, content, or events we think may interest you
We may communicate with you through email, text message, postal mail, or other permitted channels.
We may also use information about your activity on our website to provide or support personalized advertising, including advertisements shown on other websites or platforms.
You may unsubscribe from promotional emails at any time by using the unsubscribe link included in those emails.
Even if you unsubscribe from marketing communications, we may still send necessary non-promotional messages regarding your orders, returns, account, or other transactions with us.
Security and Fraud Prevention
We may use personal information to:
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Protect customer accounts
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Provide a secure shopping and payment experience
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Detect or investigate suspected fraud
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Prevent illegal, malicious, or unauthorized activity
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Protect Velvet & Vine, our customers, Shopify, and others
If you create an account with us, you are responsible for keeping your login information secure. Please do not share your password or account credentials with others.
Legal and Business Purposes
We may use personal information when reasonably necessary to:
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Comply with applicable laws and regulations
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Respond to lawful requests from courts, law enforcement, government agencies, or other authorities
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Respond to subpoenas, warrants, or other valid legal processes
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Establish, exercise, or defend legal claims
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Investigate or enforce violations of our policies or Terms of Service
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Protect the rights, property, or safety of Velvet & Vine, our customers, or others
HOW WE SHARE PERSONAL INFORMATION
We do not casually hand out your personal information. We share information only as reasonably necessary to operate our business, provide our Services, comply with legal obligations, or for other purposes described in this Privacy Policy.
Depending on the circumstances, we may share personal information:
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With Shopify, which hosts and powers our online store.
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With service providers and vendors that help us operate our business, such as payment processors, shipping and fulfillment providers, technology providers, analytics services, cloud storage providers, and customer-service providers.
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With advertising and marketing partners that help us market Velvet & Vine and provide advertising that may be more relevant to you.
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When you request or authorize us to do so, such as when information must be provided to a shipping provider to deliver your order or when you interact with third-party integrations.
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With affiliates or entities within our corporate group, if applicable.
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In connection with a business transaction, such as a merger, acquisition, financing, reorganization, sale of assets, or bankruptcy.
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When required or permitted by law, including responding to valid legal requests or protecting our legal rights and the rights of our customers or others.
Depending on where you live, you may have the right to opt out of certain uses or disclosures of personal information for targeted advertising.
You may exercise applicable data-sharing opt-out rights here:
https://velvetvineboutique.com/pages/data-sharing-opt-out
SHOPIFY AND YOUR INFORMATION
Our online store is hosted and powered by Shopify.
Shopify collects and processes certain personal information about your access to and use of our Services in order to provide and improve the shopping experience and the services Shopify provides to us.
Information submitted through our store may be transmitted to Shopify and other service providers, including providers located outside the country where you live.
We may also use Shopify features designed to help us understand, protect, improve, and grow our business. Certain Shopify features may use information about your interactions with Velvet & Vine, Shopify, and other merchants.
In circumstances where Shopify independently determines how certain personal information is processed, Shopify is responsible for that processing and for responding to applicable privacy requests relating to that processing.
You can learn more about Shopify's privacy practices through the Shopify Consumer Privacy Policy:
https://www.shopify.com/legal/privacy/app-users
You may also access Shopify's Privacy Portal here:
COOKIES AND SIMILAR TECHNOLOGIES
Like most online stores, our website and the services that support it may use cookies and similar technologies.
Cookies can help our website function properly, remember your preferences, understand how visitors use our website, maintain shopping carts, improve the shopping experience, measure website performance, prevent fraud, and support marketing and advertising.
Some cookies may be placed or managed by Shopify or other third-party service providers.
Depending on where you live, you may have choices regarding certain cookies and the use of your information for targeted advertising.
THIRD-PARTY WEBSITES AND LINKS
Our website may contain links to websites, social-media platforms, payment providers, or other online services operated by third parties.
Once you leave the Velvet & Vine website or interact with a third-party service, that third party's privacy practices and terms may apply.
We are not responsible for the privacy, security, accuracy, or practices of websites or platforms that we do not own or control.
We encourage you to review the privacy policies of third-party services before providing them with personal information.
Information you choose to share publicly or semi-publicly through social-media platforms, product reviews, or similar services may also be visible to other users.
CHILDREN'S PRIVACY
Velvet & Vine's Services are not intended for children, and we do not knowingly collect personal information from children under the age of majority applicable in their jurisdiction.
If you are a parent or legal guardian and believe a child has provided personal information to us, please contact us using the information below so that we can review and, where appropriate, delete the information.
As of the effective date of this Privacy Policy, we do not have actual knowledge that we "sell" or "share," as those terms are defined under applicable privacy laws, the personal information of individuals under 16 years of age.
SECURITY OF YOUR INFORMATION
Protecting customer information matters to us, and we use the systems and services available to us to help safeguard it.
However, no website, online service, storage system, or method of transmitting information over the internet can be guaranteed to be completely secure.
For that reason, we cannot promise absolute security.
Please avoid sending highly sensitive or confidential information through unsecured communication channels, including ordinary email.
HOW LONG WE KEEP INFORMATION
How long we retain personal information depends on why it was collected and our legal and business obligations.
For example, we may retain information as necessary to:
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Maintain your customer account
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Process and document purchases, returns, and refunds
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Provide customer service
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Maintain business and tax records
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Comply with legal obligations
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Prevent fraud
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Resolve disputes
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Enforce our agreements and policies
When information is no longer reasonably necessary for these purposes, it may be deleted or de-identified in accordance with our practices and applicable law.
YOUR PRIVACY RIGHTS AND CHOICES
Depending on where you live, applicable privacy laws may give you certain rights regarding your personal information.
These rights may include:
Right to Access or Know
You may have the right to request information about the personal information we maintain about you.
Right to Delete
You may have the right to request deletion of certain personal information we maintain about you, subject to applicable exceptions.
Right to Correct
You may have the right to request correction of inaccurate personal information.
Right to Data Portability
In certain circumstances, you may have the right to receive a copy of personal information we maintain about you in a portable format.
Right to Opt Out of Sale, Sharing, or Targeted Advertising
Depending on where you live, you may have the right to opt out of certain uses of your personal information that applicable law defines as a "sale," "sharing," or processing for targeted advertising.
You can submit an applicable opt-out request here:
https://velvetvineboutique.com/pages/data-sharing-opt-out
If you visit our website with a recognized Global Privacy Control (GPC) opt-out preference signal enabled, we may treat that signal as an opt-out request for the browser or device you use, as required by applicable law.
If Shopify can associate that device with a Shopify account, the opt-out request may also be applied to that account.
Information about Global Privacy Control is available at:
https://globalprivacycontrol.org/
Other than legally recognized opt-out preference signals such as GPC where applicable, we may not respond to traditional browser "Do Not Track" signals.
Marketing Preferences
You can unsubscribe from promotional emails at any time by selecting the unsubscribe link included in our marketing emails.
Opting out of marketing does not prevent us from sending transactional or service-related communications, including order confirmations, shipping notifications, return information, or other messages necessary to complete or service your transactions.
EXERCISING YOUR PRIVACY RIGHTS
Where applicable, you may exercise your privacy rights through the options provided on our website or by contacting us at:
We may need to verify your identity before completing certain requests.
Where permitted by law, you may designate an authorized agent to submit a request on your behalf. We may require documentation showing that the person has permission to act for you and may also ask you to verify your identity directly with us.
We will not discriminate against you for exercising privacy rights provided to you under applicable law.
We will respond to valid requests within the timeframe required by applicable law.
For privacy rights relating specifically to information processed independently by Shopify, you may also visit:
INTERNATIONAL DATA TRANSFERS
Velvet & Vine, Shopify, and the service providers used to operate our store may transfer, store, or process personal information in countries other than the country where you live.
Where applicable law requires specific safeguards for international transfers, recognized legal mechanisms may be used, including the European Commission's Standard Contractual Clauses or equivalent mechanisms recognized by relevant authorities.
COMPLAINTS
If you have a concern about how we collect, use, or handle your personal information, please contact us first so we can review the issue.
Depending on where you live, you may also have the right to appeal a decision regarding a privacy request or submit a complaint to the appropriate data-protection or regulatory authority.
CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time to reflect changes to our website, Services, business practices, technology, legal requirements, or other operational needs.
When we update this policy, we will post the revised version on this website and update the "Last updated" date above.
We will provide additional notice when required by applicable law.
CONTACT US
Questions about this Privacy Policy, how we handle your information, or your applicable privacy rights can be sent to:
Velvet & Vine
Email: heyher@velvetvineboutique.com
Website: velvetvineboutique.com
We value the trust you place in Velvet & Vine, whether you're simply visiting The Vine, joining our community, or trusting us with an order. Protecting your information is part of taking good care of the people who choose to shop with us.